Billboards are a great way to advertise your business for travelers on highways. But if your billboards aren’t lit at night, there are missed business opportunities. Lighting these billboards can provide the advertisement and information for night travelers and a great way to show your business, even after hours. There are design options to take into consideration with every billboard to make sure that your billboard stands out. Billboards typically need one fixture per 12’ of billboard width. The type of fixture required needs to be a bright flood light with a wide distribution pattern. The LEDs need to have a good spread of light so not to make bright glary spots in the middle and dim on the edges. We would suggest using something like the Laramie flood fixture with a large spread such as the NEMA 4 x 4 or NEMA 6 x 6 distribution patterns.