Is your business open after dark? Or located on a main roadway? Lighting your business’ sign up at night provides inexpensive marketing and lets passerby’s know where your business is located. There are many different styles of signs available and making sure yours is properly illuminated at night will provide optimum visibility to travelers on the road. Here are some great tips on getting maximum exposure at the least cost.
Solar outdoor sign lights provide a great way to light the sign without added electricity costs to the business. This allows the sign to be visible all night after initial installation. It is also great for the environment as well.
The solar sign light fixtures can be either mounted to the sign on a bracket, out a few feet in front of the sign on the ground or internally illuminated by LED strips or long fluorescent lamps. Depending on the type of sign changes the lighting needs. Most signs only require a single fixture, sometimes one on each side.
The solar power systems can be mounted directly to the sign, integrated into the sign top or mounted to a pole nearby. The solar power assembly size depends on the needed lighting levels and number of fixtures required to adequately light the sign. This can be determined by speaking to a sign lighting representative or solar lighting specialist.
Finally, determining the time you would need your sign to be lit at night. Is the traffic practically gone after midnight? Then have your sign light turn off at midnight to save on energy. You can always turn the light back on a couple hours before dawn so that early morning travelers see your business, even if you aren’t open yet.
Keeping your brand in front of potential customers is a great way to market your business. One of the easiest is with your business sign. Make sure it is visible to your potential customers and make it work for you.